Huckabee's Christmas Greeting

Republican presidential candidate Mike Huckabee's latest campaign ad is a warm and fuzzy Christmas greeting:



I disagree with the political punditry, which has judged the ad "brilliant." The common wisdom among the pundits is that Huckabee's pleasant greeting will protect him from the negative ads that the election calendar ensures will be launched during the holiday period. Attack ads focusing on opponents' record work. Such ads will still work during the holiday season. It may be more difficult to reach voters distracted by holiday celebrations, but the message will get through.

To stop the Huckaboom, other Republican opponents must and will reach out and call attention to Huckabee's perceived weaknesses including his tax record, previous softness on illegal immigration, his pardon and commutation decisions, his questionable question about the Mormon faith, and his positions on foreign policy.

A campaign without sufficient resources such as Huckabee's should use what little cash it has to respond to the coming attacks. I still expect the Huckaboom to collapse.