Thursday, March 8, 2007

Romney's Plan

Romney has a plan to revive his Presidential campaign and become the Republican nominee for President:

  • Change the rules for the California Republican primary - let indepents vote. I thought this was McCain's plan.

  • Practice retail politics in California. California Republicans have changed the presidential primary to winner-take-all by congressional district. A statewide media buy is no longer required. Romney's TV ads can be targeted to certain congressional districts.

  • Spend, spend, spend. Romney is already airing TV commercials to raise his poll numbers which remain in the single digits. Contributors watch polls.

  • Clarify the differences between himself, Rudy Giuliani, and John McCain - on issues and lifestyle. Exploit McCain's perceived vulnerabilities - McCain-Feingold and McCain-Kennedy. Compare Giuliani's three marriages to Romney's marriage of nearly 38 years.

  • Score big in the straw poll in Ames, Iowa, on August 11. Again contributors watch polls.

  • Keep reminding the media about Giuliani's ex-police commissioner, Bernard Kerik, and Giuliani's business associations.

  • Minimize his own negatives - flip-flopping and being Mormon.

  • Be funny.

Anyone know where Romney can get a sense of humor?

1 comment:

Randall Ryan said...

Maybe he and HRC can go half-and-half on lessons. Kind of like a 3-round truce in Risk.